Network profile

  • Multimedia competitive entertainment company
  • 75 million cable and satellite households2
  • Greatly expanded original programming slate
  • One of the largest online game publishers in the world:
    • More than 2 million players will visit a GSN game platform today.
    • Players on GSN game platforms will play 700 million games this month.
    • GSN's Facebook app, Games by GSN, is the largest games portal on Facebook.
    • GSN's online players receive $175 million in prizes per year.
    • CPMStar, GSN's games vertical ad network, reaches 80 million unique viewers per month.

Integrated media opportunities

GSN and the GSN Games Network provide advertisers with cross-platform integrated partnerships via:

  • Brand integration in original show franchises
  • Partnership programming via branded entertainment
  • Online in-game integration
  • Unique tentpole sponsorships


John Zaccario
Exec VP-Advertising Sales

Game-play is everywhere. Reaching far beyond the pop-culture definition of "gaming," games are about choice, risk and reward, and the joy of winning. They're about life.

That's why GSN—the network that has redefined game-driven entertainment—has seen significant growth in both its television and online properties which, when combined, connect with more than 100 million people every year.1 The network is now broadening its programming to incorporate real-life games, giving advertisers the opportunity to integrate their brands into real-world environments. This affords advertisers natural opportunities for endemic and organic brand placements, surrounding their messages with GSN's winning, results-driven environment.

Along with the network's popular studio-based game shows, GSN's new programming offers an experience that stays true to the network's core attributes: surprise, emotional satisfaction and fun for the whole family.

GSN's new programming slate features three categories of shows:

  • Shiny Floor Games are in-studio game formats, featuring new concepts whose innovative look, feel and sound design will be a complete departure from those typically associated with television game shows.
  • Real-life Games take place in real-world settings and feature real-life risks and rewards, winners and losers, joy and disappointment.
  • Iconic Games Reinvented take beloved franchises and update them with a contemporary sensibility, tone and style.


The Newlywed Game: GSN's hit show "The Newlywed Game," with host Sherri Shepherd, will return for an all-new sixth season. In GSN's modern installment of the classic series, three newly married couples from different backgrounds face off in a series of question rounds.

Baggage: This dating game hosted by Jerry Springer brings together three contestants and one "dater" to reveal what people will put up with in order to find love. Everyone brings baggage into a relationship, but only on "Baggage" do they bring it all to the very first date.

Family Feud: Steve Harvey hosts this iconic series, which has two families competing against each other to name the most common responses to a survey question posed to 100 people. "Family Feud" has remained one of television's most popular and enduring game shows for more than three decades.

Beat the Chefs: In this hourlong show, everyday people who love to cook set out to prove that their family recipes are worth prize money and bragging rights as they pit their homespun talents against those of professional chefs.

The American Bible Challenge: With the pilot hosted by Jeff Foxworthy, this fun, studio-based game show features contestants competing based on their knowledge of the Bible. Questions acknowledge and celebrate the Bible's importance in contemporary life and culture.

$100,000 Pyramid: One of television's most beloved formats is back in an all-new, half-hour version of the fast-paced word game. The celebrities, the Pyramid game-board, the Winner's Circle: everything viewers love about the iconic format returns in GSN's lively new version.

Pure Gold: This series focuses on a chain of stores called The Gold Guys, which buys and sells gold from everyday people. "Pure Gold" shares the stories that have brought the customer to this place, hoping to sell the precious valuables they never thought they'd part with.

Sources: 1Nielsen NPower Reach Report (Full Year 2011). ComScore custom report. 2Nielsen Cable Coverage UE Report (March).