Lifetime Networks

Network profile

  • Lifetime is the No. 1 women's network in all basic cable in total day among key women demos.1
  • January 2012's "Drew Peterson: Untouchable" was the most-watched movie by women in all basic cable.2
  • "Project Runway," "Project Runway All Stars," "Army Wives" and "Drop Dead Diva" are No. 1 in their time periods among women 25 to 54.3
  • LMN is No. 1 for women 18 and older among networks in fewer than 85 million households.4

Integrated media opportunities

Lifetime offers advertisers extended reach across all platforms:

  • In-program integration and branded entertainment
  • Custom-created cable, online and mobile content, including original video
  • Social media platforms reaching large-scale audiences
  • Robust digital platform includes games, fashion game site, and, a network of more than 100 influential mom bloggers and Lifetime telecast talent
  • Custom promotions, including sweepstakes and contests
  • Lifetime HD and Lifetime on Demand in 75 percent of U.S. VOD Households


Amy Baker
Senior VP-Sales

Lifetime was the first network to recognize and understand the power of women, the complexity of their lives and the importance of creating programming that emotionally connects to viewers. Today, Lifetime is reinventing the invention—evolving the brand and creating new original programming that is bold, provocative, smart and authentic in a way that embodies the contemporary female spirit. Bolstered by major year-to-year growth resulting from an aggressive programming strategy no other women's network can boast—original scripted series, reality and movies—Lifetime's 2012-13 production slate will add more A-list talent while doubling in size to more than 350 hours of new programming, the first time its prime-time schedule will be comprised of 100 percent-original content.

Beginning from its long-standing legacy—movies—Lifetime will debut 30 films in 2012-13, headlined by "Steel Magnolias," a television adaptation of the iconic play and film, with an all-star cast featuring Queen Latifah, Alfre Woodard, Phylicia Rashad and Jill Scott. To complement Lifetime's prowess in the genre, its sister network, LMN, will premiere 26 new movies to gain maximum audience across both platforms.

In unscripted programming, Lifetime has supplemented its Emmy-nominated "Project Runway," cable's No. 1 unscripted competition series among women,3 with the franchise's next hit, "Project Runway All Stars," and "America's Supernanny," the U.S. version of the global format. Lifetime's flagship dance competition series "Dance Moms," the network's youngest skewing program, has rocketed into the zeitgeist and provides the perfect launching pad for the spin-offs "Dance Moms: Miami" and "Ice Moms." This year, the network will launch 15 new reality series, including "Bristol Palin: Life's a Tripp," an exclusive glimpse into Bristol's life as a young, single mother making her own way in the world.

Rounding out Lifetime's portfolio are scripted fan favorites "Army Wives" and "Drop Dead Diva," and the recently launched hit drama "The Client List," starring and executive produced by Jennifer Love Hewitt.



LMN: 26 new originals

Lifetime: 30 new originals

Steel Magnolias: Television adaptation of the beloved play and film starring Queen Latifah, Alfre Woodard, Phylicia Rashad and Jill Scott

Sworn to Silence: Original movie, and backdoor pilot, starring and executive-produced by Neve Campbell as a police chief who returns to the Amish community where she was shunned as a child

It's a Wonderful Lifetime: Numerous original movies and holiday-themed episodes of the network's favorite series to celebrate the 2012 holiday season.


Returning: "Army Wives," "Drop Dead Diva"

New: "The Client List": Jennifer Love Hewitt stars as a housewife who takes a job at a seemingly traditional day spa that also provides other services.

"Cinnamon Girl" (in development): From executive producer Renée Zellweger, a coming-of-age drama set in the turbulent era of late 1960s/early1970s Los Angeles.


Returning: "Dance Moms," "Project Runway," "Project Runway All Stars," "After the Runway," "America's Supernanny," "America's Most Wanted"

New: "Bristol Palin: Life's a Tripp": An exclusive glimpse into Bristol's life as a young, single mother forging her own way in the world while living under the constant spotlight as a member of one of America's most high-profile families

"Ice Moms" (in development): New docuseries based on the hit "Dance Moms" franchise about the world of competitive figure skating

Source: 1Nielsen, L+SD; 1Q'12 (12/26/11-3/25/12); based on W18-49 & W25-54 AA (000). Women's cable networks=W18+ % comp is 70% or greater. 2No. 1 movie on ad-supported cable YTD among W18-49 and W25-54. 3PR (7/28-10/27/11; Thu 9 p.m.-10:30 p.m.), PR: All-Stars (1/5-3/22/12; Thu 9 p.m.-10 p.m.), AW (3/6-6/12/11; Su 9 p.m.-10 p.m.), DDD (6/19-9/25/11; Su 9 p.m.-10 p.m.) vs. cable competition; L+SD, W25-54. 4LMN 1Q'12 prime rank vs. cable nets in fewer than 85 million households.