MLB Network

Network profile

  • MLB Network added 13 million homes in 2011, the largest growth in homes of all cable TV networks.
  • In 2011, MLB Network saw 36 straight weeks of ratings growth and the largest growth in both total day and prime time among all sports networks.
  • Viewership is 80 percent male, with a median age of 45.
  • Viewers have a median income of $61,000.

Integrated media opportunities

Website: Official home page for MLB Network, with video clips, programming descriptions and schedules, a channel locator and links to podcasts and streams of select live programming:

Facebook: The official fan page of MLB Network, hosting videos, photo galleries, fan-submitted feedback, giveaways and promotions for more than 455,000 fans:

Twitter: The official Twitter page of MLB Network, with breaking-news updates, tune-in notifications, photos, quotes from channel talent, fan-submitted feedback, giveaways and promotions for more than 155,000 followers: @mlbnetwork.


Bill Morningstar
Exec VP-Advertising Sales

MLB Network is the ultimate television destination for baseball fans, featuring the Emmy Award-winning "MLB Tonight," live games, original programming, highlights, and insights and analysis from the best in the business, including Bob Costas, Peter Gammons, Al Leiter and Harold Reynolds. MLB Network debuted on Jan. 1, 2009, the largest launch in cable television history, and is currently the most widely distributed sports league-owned cable TV at 68 million homes.

In its first three years, MLB Network has been recognized for the quality of its TV talent, programming and production with six Emmy Awards and 28 Emmy Award nominations. In 2011, MLB Network's signature studio show, "MLB Tonight," received the Emmy Award for outstanding daily studio show. It also received Emmys in 2010 for outstanding technical team studio, outstanding graphic design and outstanding production design/art direction. Bob Costas was awarded an Emmy for outstanding sports personality-studio host in 2010 and 2011 for his work with MLB Network and NBC Sports.

In 2012, MLB Network's Cisco Ballpark Cam system received a Gold Edison Award, recognizing innovation in business. The system includes cameras installed in multiple locations at all 30 MLB ballparks, remotely controlled at MLB Network's headquarters to bring viewers inside-the-park coverage and interviews with players, managers and reporters across all its programming.



MLB Tonight: MLB Network's Emmy Award-winning signature studio show airs live every day during the baseball season. The show features live look-ins on games in progress, interviews, updates, highlights, reporting and analysis.

Quick Pitch: MLB Network's daily highlight show of record during the regular season covers all the day's games, late nights and early mornings seven days each week.

The Rundown: MLB Network's live afternoon review and preview of all that's happening each day in baseball offers behind-the-scenes access to batting practice, highlights and live look-ins on games in progress, as well as the latest news updates.

Clubhouse Confidential:With sabermetrics continually at the forefront of baseball conversations, host Brian Kenny discusses and debates the day's news using modern statistical research and value projection, reaching conclusions in the new age of baseball analytics.


MLB Network airs 150 live regular-season games, including "MLB Network Showcase," a series of produced games with play-by-play from Bob Costas, Matt Vasgersian, Jim Kaat, John Smoltz and Tom Verducci, plus simulcasts of local game telecasts.


Intentional Talk: MLB Network's Kevin Millar and Chris Rose host an open forum in which everyone and everything are subjects of discussion and opinion, with appearances by special guests from sports, entertainment and pop culture, as well as direct feedback from fans via Twitter and Facebook.

Studio 42 With Bob Costas: Legendary sportscaster Bob Costas hosts revealing interviews with the biggest names in baseball, including Hank Aaron, Willie Mays, Jimmy Rollins and Ryan Howard, Reggie Jackson and Bobby Valentine.


Baseball IQ: Hosted by Matt Vasgersian, "Baseball IQ" is a recall-based trivia show covering all things baseball, from current players and managers to World Series champions, MVPs, Cy Young Award winners, Hall of Famers and milestones.

Source: Nielsen Media Research 2011.