Fueled by the strength of the Lean Forward philosophy, msnbc continued its prime-time advantage over CNN for the 10th straight quarter.1
Now in the middle of the 2012 election season, msnbc has experienced growth across all key dayparts as loyal and passionate viewers tuned in for political analysis on the issues that matter most to them.2
Ideal for advertisers, msnbc viewers are in-the-know, affluent, influential and willing to spend more for quality.3
This quality audience, matched with an unrivaled lineup of engaging programming, provides the ideal platform for customizing client solutions morning to night.
Way Too Early (5:30 a.m.) Covering the news stories that developed overnight, Willie Geist prepares viewers for the day ahead and jump-starts their mornings with his signature mix of insight and humor.
Morning Joe (6 a.m. to 9 a.m.): America's conversation starts here as Joe Scarborough, Mika Brzezinski and Willie Geist serve the perfect blend of morning news, with no talking points allowed. "Morning Joe" features real, roundtable conversations with top newsmakers and expert perspectives on the country's biggest issues.
Hardball With Chris Matthews (5 p.m. and 7 p.m.): Veteran journalist Chris Matthews draws upon his Beltway-insider experience to host a passionate hour of in-depth political analysis and razor-sharp interviews.
PoliticsNation With Al Sharpton (6 p.m.): With more than 40 years of experience as a community leader, politician, minister and advocate, the Rev. Al Sharpton brings his unique perspective to the stories making headlines around the country.
The Ed Show (8 p.m.): Popular talk radio personality and passionate voice-of-the-people Ed Schultz brings his common sense, "roll-up-the-sleeves" style to this msnbc show.
The Rachel Maddow Show (9 p.m.): This critically acclaimed show features Rachel Maddow's witty, fact-based examination of the biggest news stories of the day—including in-depth analysis and eye-opening interviews on the topics that drive the country's political agenda.
The Last Word With Lawrence O'Donnell (10 p.m.): Emmy award-winning writer/producer Lawrence O'Donnell uses his extraordinary background in politics, entertainment and news to provide clarity on the biggest issues of the day, with a different perspective on the most compelling stories.
Up With Chris Hayes (8 a.m. to 10 a.m., Saturday and Sunday): Taking the sensibility of prime time to the morning, Chris Hayes brings his extensive journalistic skills to the the table, breaking down all the major headlines.
Melissa Harris-Perry (10 a.m. to noon, Saturday and Sunday): With a focus on national politics, Melissa Harris-Perry explores the intersections of culture, art and community issues that go beyond the Beltway.
Source: 1Nielsen Media Research. Live+Same Day Viewing. M-Su 8 p.m.-11 p.m. P2+ Impressions. 10 Consecutive NHI Quarters: 9/28/09-3/25/12. 2Nielsen Media Research. Live+Same Day Viewing. A25-54 impressions. "State of the Union" used as benchmark for start of election season. Pre-SOTU: 10/31/11-1/23/12 vs. Post-SOTU: 1/24/12-3/11/12. Dayparts include Total Day M-Su 6 a.m.-6 a.m., Prime Time M-Su 8 p.m.-11 p.m., and Dayside M-F 6 a.m.-6 p.m. 3Lieberman Research Worldwide msnbc Segmentation Study, 2011. 4Nielsen Media Research. Live+Same Day Viewing. Sales Prime Time: M-Su 7 p.m.-2 a.m. A25-54. Four consecutive NHI Quarters: 3/28/11-3/25/12. 5GFK MRI: Fall 2011; Base: A25-54. msnbc Individual Income ranked on index among the following cable news nets: CNBC, CNN, Fox News and HLN.