Oxygen is the only cable network laser-focused on valuable young women, an audience it calls Generation O. They are in a unique life stage Oxygen calls "transitionhood." It's a 10-to-15-year timeframe where women are going through big changes—getting their first real jobs, furnishing their apartments, moving in with their significant others, starting families. In other words, "me" to "we" to "us." Each transition generates new, increased consumption and initiates information-seeking behavior. These superconsumers are also superreceptive to advertisers' messages.
This year, Oxygen presents more new programming
than ever with 12 new series—that's an increase of more
than 50 percent of original hours in 2012. Oxygen's adsales
friendly programming is built around the obsessions
of young women. The network's expanded lineup
includes "The Glee Project," "The Next Big Thing:
NY," "Girlfriend Confidential: LA," "LA Style" and "All
the Right Moves." Oxygen's slate of new shows is your
brand's best opportunity to connect with the most valuable,
engaged, obsessed audience of young women today.
2012 upfront campaign says it all: "Her obsessions. Our shows. Your opportunity."
The Glee Project: The critically acclaimed competition series returns for a second season with 14 super-talented contenders competing for a role on "Glee."
The Next Big Thing: NY: See how Trapper Felides, New York's most-wanted performance coach, "tough-loves" his clients to success.
Girlfriend Confidential: LA: Eva Marcille leads a fierce foursome of best friends who stick together as they make a name for themselves in the entertainment world.
Thrift Wars: Join top-notch shoppers in New York as they compete to snag the best designer pieces at rock-bottom prices.
LA Style (wt): See how far Taylor Jacobson and this cast of rival stylists go to make it to the A-list.
All the Right Moves: Follow America's top dancers—Travis Wall and his best friends—as they join forces to start their own dance company.
Girlfriend Confidential: NY: Meet five outspoken best friends making it in New York. They may have it all but, most important, they have each other.
Brooklyn 11223: This docu-series follows two crews whose friendships are put to the test.
Best Ink: Ten top tattoo artists compete to make their mark in this series hosted by Kimberly Caldwell.
#VideoStar (wt): From the makers of "The Glee Project," this new competition series gives amateurs a chance to win a music video directed by Erik White.
Longest. Date. Ever.: Follow just-matched couples on a weeklong date that starts with moving in together and includes meeting the parents.
Propos'd: Brides-to-be hear the words they've been dying to hear—in a way they never dreamed of hearing. Let the pranks begin.
Tanisha Gets Married: Follow Oxygen fan fave Tanisha Thomas as she prepares for her own romantic journey and walk down the aisle.
Source: Nielsen Co. 2011 NHI. M-Su 8 p.m-11 p.m. % comp based on P2+ for Oxygen vs. Lifetime, LMN, WE and OWN. L7.