SCRIPPS NETWORKS INTERACTIVE

Network profile

  • Scripps Networks and SNI Digital reach 144 million unduplicated consumers every month.1
  • HGTV. No. 1 cable network in prime time with upscale women 25 to 54.2
  • DIY Network. No. 1 network in all cable for ad receptivity.3
  • Food Network. Highest rated, most-watched quarter in its history (first quarter 2012).4
  • Cooking Channel. Highest median income of all entertainment networks.5
  • Travel Channel top 10 network in delivering upscale men, women and adults 25 to 54.6
  • GAC is a top 10 cable network for ad receptivity among young adults.7

Integrated media opportunities

  • Custom short/long forms
  • Event marketing
  • Print extensions
  • Reciprocal promotions
  • Retail activation programs
  • Social media extensions
  • Sweepstakes
  • Talent endorsements

Contact

AD SALES

Jon Steinlauf, EVP
212-549-2859


Donna Stephens, SVP
HGTV/DIY Network
212-549-8605


Susan Leigh, VP
DIY Network
212-549-2924


Karen Grinthal, SVP
Food Network/Cooking Channel
212-549-8619


Jeff Stettin, VP
Cooking Channel
212-822-2678


Greg Regis, SVP
Travel Channel/GAC
212-549-2866


Bob Calandruccio, VP
GAC/Travel Channel
212-549-2861


Jeff Meyer, SVP/GM
SNI Digital
415-874-3137

Build trusted brands. Engage upscale viewers. Influence purchase decisions. The formula sounds deceptively simple. But there's nothing simple about the astounding success Scripps Networks has in bringing that formula to life. Our growing family of cable and digital brands illustrates the profound effect Scripps Networks has on our culture and how we touch viewers in every stage of their lives. Ranked the most upscale and most ad-receptive audience in cable, Scripps' viewers also rank No. 1 in discretionary spending. Add to that our No. 1 ranking for inspiring viewers to try new products, and you have an advertising environment that cannot be duplicated anywhere.

Scripps Networks' six benchmark brands and powerhouse Web platforms offer some of the most impactful marketing environments in media. Advertisers are so organically aligned with each network's programming that viewers are instinctively drawn to their messages. Because at its core, each of our brands represents a fundamental element of modern life: home, food, travel and entertainment. That's the foundation of our "Brands for life" philosophy.



HIGHLIGHTS


HGTV

New Programming: "House Hunters Renovations," "Mom Caves," "Scoring the Deal," "Selling London"

Returning hits: "All American Handyman," "Color Splash," "Design Star," "Dina's Party," "The High/Low Project," "Home by Novogratz," "House Hunters," "House Hunters International," "Kitchen Cousins," "Property Brothers," "Property Virgins," "Selling New York," "Selling LA"

Special events: "Design Star All Stars," "Dream Home," "Green Home," "Urban Oasis," "Million Dollar Rooms," "Selling Spelling Manor II," "White Room Challenge"


DIY NETWORK

New programming: "The Bronson Pinchot Project," "Good, Better...Best," "I Hate My Contractor," "Price It Out," "Salvage Dogs," "Yardcore"

Returning hits: "Crashers Series: House/Bath/Yard/Kitchen," "Cool Tools," "Desperate Landscapes," "I Hate My Bath," "I Hate My Kitchen," "I Want That," "Man Caves," "Mega Dens," "Rehab Addict," "The Vanilla Ice Project"

Special events: "Crash Week," "Blog Cabin," "Ice My House"


FOOD NETWORK

New programming: "Bobby Flay's Opening Night," "Chopped: Grill Masters," "Invention Hunters," "Mystery Diners," "Restaurant Stakeout"

Returning hits: "Chopped," "Cupcake Wars," "Diners, Drive-Ins & Dives," "Iron Chef America," "Restaurant: Impossible," "Sweet Genius"

Special events: "Chopped All Stars," "Food Network Star," "Great Food Truck Race," "Next Iron Chef: Redemption," "Rachael vs. Guy: Celebrity Cook-Off," "Thanksgiving Live," "Worst Cooks in America"


COOKING CHANNEL

New programming: "The Culinary Adventures of Baron Ambrosia," "Eden Eats," "Man, Fire, Food," "My Grandmother's Ravioli"

Returning hits: "Nadia G's Bitchin' Kitchen," "Easy Chinese," "Extra Virgin," "From the Kitchens of ..." "Kelsey's Essentials," "Not My Mama's Meals"

Special events: "50 Sandwiches," "Bitchin' Halloween," "All Star Holiday," "Deen Brothers Thanksgiving"


TRAVEL CHANNEL

New programming: "Adam Richman's Best Sandwich in America," "Baggage Battles," "Hotel Impossible," "The Layover," "MIA," "Mile High," "Trip Flip"

Returning hits: "Anthony Bourdain: No Reservations," "Bizarre Foods America," "Ghost Adventures," "Mysteries at the Museum," "Off Limits," "Sand Masters"


GREAT AMERICAN COUNTRY

New programming: "The Definitive NASCAR," "Farm Kings," "Great American Heroes"

Returning hits: "ACM Awards Coverage," "Backstory," "Day Jobs," "Opry Live," "Headline Country," "Introducing"



Sources: 1Nielsen NPower and comScore Media Metrix. 2Nielsen Live +SD, 2011, M-Su 8 p.m.-12 p.m. 3Spring 2011, MME. 4Nielsen Co., A25-54 (000), 4/1/96-3/25/12, M-Su 8 p.m.-11 p.m. 5Nielsen Co., 4Q11 (9/26/11-12/25/11) M-Su 8 p.m.-12 a.m., A/W 25-54 & 18-49, median HHI. 6Nielsen NPower, Live +SD AA VPVH, 2011, $100k+ HHI (75m+ subscribers). 7Spring 2011, MME A/M/W 18-49.