Network profile

  • Smithsonian is a prestigious brand associated with quality and integrity that is recognized by 93 percent of adult Americans according to the TNS Online Omnibus Study.
  • Smithsonian Channel delivers 100 percent original, family-friendly programming in true HD format.
  • Channel viewership skews toward upper-income, highly educated and technically savvy adults according to the 2011 Mendelsohn Affluent Survey.
  • Advertisers have the flexibility to associate their brands with diverse, informative and family-friendly programming on multiple platforms, including on-air, online and on demand.

Integrated media opportunities

  • Complete digital platforms with iPhone, iPad, Android and Nook apps
  • Social media platforms that reach large audiences


Mary Ellen Bottone
VP-Ad Sales

Smithsonian Channel is a celebration of unique, high-quality nonfiction programming that entertains, educates and inspires. The network offers advertisers exceptional original content, access to an affluent and influential viewership and opportunities for creative multiplatform sponsorships.

Drawing on the unparalleled global resources and rich traditions of the Smithsonian Institution—the world's largest museum complex of 19 museums, nine international research centers and 168 million artifacts—Smithsonian Channel unleashes a treasure-trove of untold stories, new discoveries and unique perspectives in award-winning nonfiction programming that is modern, compelling and relevant.

For more than 165 years, the Smithsonian Institution's team of researchers, scientists, artists and adventurers have gone further, dug deeper and pushed the limits of possibility to gain a better understanding of ourselves and our future. And now one television network takes viewers on a journey beyond the ordinary to celebrate what's unique in our world and to experience it on Smithsonian Channel.

The network's programming spans a number of core genres: Air and Space, Science and Nature, Culture, and History and Mystery. Smithsonian sets a high standard for every single piece of content that Smithsonian Channel produces, co-produces or acquires. All Smithsonian Channel programs are family-friendly, ideal for sharing and coviewing and in glorious HD.


Advertising Age Player

Original Series

Aerial America: Provides glimpses of the nation's most treasured landmarks from the air

Mighty Ships: Offers high seas adventure from the helm of the world's biggest ships

Forensic Firsts: Reveals game-changing turning points in criminal forensics when history meets science

The Real Story: Relates the facts behind famous historical films such as "Apollo 13," "Braveheart" and "Saving Private Ryan"

Original Specials

The Hunt for Bin Laden: The definitive account of how America's leaders tracked down the world's most wanted man

Titanoboa: Monster Snake: In the pantheon of predators, it's one of the greatest discoveries since the T. rex: a snake 48 feet long, weighing in at 2,500 pounds. Travel back to the period following the extinction of dinosaurs and encounter this monster predator.

MLK: The Assassination Tapes: The story of the last days of Dr. Martin Luther King Jr. told through rare television and radio news accounts, many not seen or heard since 1968

Ongoing programming blocks include Black History Month, Women in Science, Inside the Music, History Mondays and Wild Wednesdays.