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SPEED, the motor sports authority, is the racing and auto enthusiasts' cable network that delivers world-class racing excitement. Passionate viewers experience SPEED's performance programming across multiple media touch points: TV, online and mobile. SPEED delivers unparalleled access to the races, drivers, cars, bikes and lifestyles that keep viewers engaged.
SPEED stands for:
- Complete, wall-to-wall NASCAR coverage
- Burning passion for all things racing
- Obsession with cars, trucks and bikes of all types
- Exclusive insider knowledge and access
- Original programs our thrill-seeking audience can latch onto
- Truly collaborative marketing partnerships
SPEED has developed an enthusiasts and specials lineup by leveraging the same intensity, competition and engagement used in motor sports and racing programs. It's scheduling that maximizes viewership:
- Intense enthusiast programming in prime time Monday through Thursday
- "Engine Block" fanatic programming Saturday and Sunday mornings
- The world's best motor sports coverage Friday, Saturday and Sunday
We have a proven history of collaborating with marketing partners to develop creative ideas and customized solutions that deliver maximum value and get our engaged audience pumped up.
HIGHLIGHTS
ENTHUSIAST & ORIGINAL PRIME-TIME PROGRAMMING
SPEED's adrenaline-packed performance programming gives viewers the entertainment they want, the information they need and the competition they crave.
Hard Parts: South Bronx: Bronx business owner Joe Ferrer and his tough-as-nails auto parts team hunt down impossible-to-find auto parts. These are customer stories with big deadlines and personal stakes, and we follow the stories through the high drama of a deadline business.
Whipped: "Whipped" is an hourlong competitive game show where four contestants get the chance to show off their driving skills, personalities and courage on our extreme obstacle course. The catch? Contestants will risk their own rides for the chance to trick out their "whip."
Barrett-Jackson: SPEED is the exclusive cable partner of the world's premiere auction for auto collectors. Four times a year SPEED produces marquee "Barrett-Jackson" specials.
January: Scottsdale, Ariz.
April: Palm Beach, Fla.
June: Orange County, Calif.
September: Las Vegas
NASCAR ON SPEED
The first to arrive and last to leave the track each week, SPEED covers more NASCAR events and their stories than any other network.
NASCAR Camping World Truck Series: SPEED is the only network partner for NASCAR Truck Series race broadcasts, with exclusive live coverage of 22 races plus qualifying and the pre-race show "Setup."
NASCAR RaceDay: Live, loud and opinionated, the always-entertaining crew from "NASCAR RaceDay" gets fans ready for the big race every weekend. "RaceDay" features up-to-the-minute analysis, driver interviews and predictions.
NASCAR Race Hub: The link between each race weekend, the "Hub" provides NASCAR fans with updates and stories that go beyond the headlines.
MOTOR SPORTS
SPEED is the exclusive network for the most popular auto and motorcycle racing series around the globe.
World-class racing series on SPEED include: 24 Hours of Le Mans, AMA Pro Motocross, AMA Pro Racing, AMA Supercross, Formula 1, MotoGP and Rolex Grand-Am.
SPEED CENTER: Get caught up in the world of motor sports with the most comprehensive motor sports program on television. More than just a news program, the show, hosted by Adam Alexander, provides the story behind the story in all forms of racing with in-depth interviews on location.
Source: 1Nielsen Media Research. 2Simmons Multi-Media Engagement Study Spring 2011.