STYLE

Network profile

  • 78 million households
  • Cable's fastest-growing women's network, with a 22 percent increase among women 18 to 49
  • No. 2 cable network among households with incomes of $125,000-plus
  • Median age: 39 years

Integrated media opportunities

Style Media is excited to team up with brands to explore content partnership efforts, including in-show integrations, 360-degree immersive campaigns and multiplatform promotions. These opportunities offer brands a chance to become part of the Style story and sensibility, as well as a bridge to drive consumer brand engagement. Style Media is a positive, organic environment for brands across all key advertising categories.

  • In-show brand integration and branded entertainment
  • Custom short-form vignettes and microseries
  • On-the-ground activations
  • Unique digital platform offerings across social media, online and mobile
  • Funding partnerships

Contact

Alicia Muntzner
212-664-5271
alicia.muntzner@nbcuni.com

As the media destination for young, digitally savvy women with purchasing power, the Style Network is the place that fuels their insatiable appetites for looking great and living stylishly. Style currently counts more than 78 million cable and satellite subscribers in the U.S. and has been named cable's fastest-growing women's network, seeing a 22 percent increase in women 18 to 49. Style also ranks as the No. 2 cable network among households with incomes more than $125,000. Style had its best year ever in 2011 and is on track to set new records in 2012, recently posting its most-watched first quarter in network history.

The strength of "Jerseylicious" propelled Style among the top 15 ad-supported cable networks for the key women 18 to 34 demo in the time period on Sundays from 8 p.m. to 10 p.m. The season 5 premiere of "Giuliana & Bill," which was a top 10-rated cable program in its time period with women 18 to 49, marked Style's best Tuesday night telecast ever.

The network continues to offer more compelling, creative original programming in 2012 (a 25 percent increase) with the debuts of "Chicagolicious" and "Empire Girls" in June and "Party Fabulous Vegas" later this year.

Style Digital expands on the brand promise, offering custom content that stylishly surrounds the TV experience. MyStyle.com is the ultimate destination for fashion-forward fans inspired by their favorite shows, offering inspired get-the-look advice, behind-the-scenes photos, fun and informative video series, tips and inside information.



HIGHLIGHTS

Advertising Age Player

NEW

Pop Style: This topical, weekly studio-based series will break down all things you need to know about looking good and living stylishly—including the latest in fashion, beauty, lifestyle and pop culture. From trends, the latest movies and TV shows to the coolest tech gadgets and the hottest restaurants, no topic will be left uncovered.

Chicagolicious: "Chicagolicious" comes to Style from the creators of "Jerseylicious." AJ Johnson runs one of the hottest salons in Chicago. The show takes viewers inside the fabulous lives of the stylists who make the Windy City's A-list shine.

Empire Girls: Julissa & Adrienne: Julissa and Adrienne grew up in the city, but now they're poised to take New York by storm. Best friends and family girls, they're no strangers to fame, but they're ready to take it to the next level.

Party Fabulous Vegas: Event planner Tory Cooper and socialite Joan Hammer are co-owners of Priceless Affairs, a Las Vegas event company that throws high-end, over-the-top parties. In each episode, we'll watch Tory, Joan and team as they plan amazing and entertaining events.


RETURNING

Tia & Tamera: Their "Sister, Sister" days may be behind them, but these days Tia and Tamera are juggling more than fame. Tamera's a newlywed with a new home; Tia's a new mom and an author. While their paths are moving in different directions, their bond will always keep them close.

Giuliana & Bill: When Giuliana and Bill said "for better or worse," they meant it. Viewers will see that no matter what life sends their way, this couple always comes through together.

Glam Fairy: Style viewers first met Alexa Prisco—aka the Glam Fairy—on Style's hit "Jerseylicious." One of Jersey's hottest make-up artists, she and her team of Glam Fairies are back for a second season. They're taking their signature style to the next level, making Jersey glam—one smoky eye at a time.

Big Rich Texas: The houses, the hair—everything's bigger in Texas. Dallas' poshest country club is home to the mothers and daughters who set the bar for fabulous. There are secrets, lies and juicy surprises. Welcome to their club.



Source: Nielsen Co., NPM Sample—Med Age 2011 (12/27/10-12/25/11) Total Day M-Su 6 a.m.-3 a.m. P2+ C3 data; Affluent 2011 (12/27/10-12/25/11) Total Day M-Sun 6 a.m.-6 a.m. ranked on W18-49 VPVH HHI $125K+ excludes Spanish-language networks, Style ranks No. 2 Live data; 78 million homes Nielsen Universe Estimate April 2012; Fastest growing women's network W18-49 Impressions Growth M-Su 8 p.m.-11 p.m. Broadcast Calendar 2011 vs. 2010 ranked against ad-supported cable nets in 50MM+ homes w/over 70% comp. F2+* L+SD data; Best 1Q 1Q12 (12/26/11-03/25/12) dating back to 1Q05 (12/27/04-03/27/05) W18-49 Imp Prime 8 p.m.-11 p.m. L+SD data. Qualifications available upon request.