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Everyone imagines, but "Igniters" imagine greater.
Their shared mindset of curiosity, optimism, creativity and open-mindedness drives them to take risks, push boundaries and challenge the status quo. This is why they are the first to find and try new things and eagerly share those new finds with others.
Syfy caters to this audience, and we are the No. 1 place to connect with them. We superserve Igniters by sparking imagination every day. We see the world through their eyes, feeding the curiosity, creativity and inquisitiveness that lives inside them. We tap into Igniters' desire to take risks, the yearning to know what's possible and the ability to believe what some might think is unbelievable.
Syfy is coming off its most-watched year ever, averaging 1.2 million viewers in prime time in 2011. And among the 18-to-34 groups, Syfy posted double-digit gains for men, women and adults in the first quarter of 2012 compared with the first quarter of 2011. Syfy.com had its best year ever in terms of uniques (3.7 million) and page views (30 million). The channel has 6.3 million Facebook fans and 3.6 million Twitter followers.
Discover the hit original series, blockbuster events and cutting-edge digital experiences that keep this audience coming back to Syfy for more—over and over again. Find out more at Syfyigniters.com.
HIGHLIGHTS
NEW SERIES
Defiance: Defy everything you know about conventional storytelling. Uniting weekly scripted television and massively multiplayer online gaming for the first time in one immersive world, "Defiance" is a story of courage and survival that takes place on a transformed Earth inhabited by survivors of a universal war.
The Genie: Your wish is their command. Follow Steve Sims and his extreme, creative concierge company, Bluefish, as they bring their clients' imaginations to life.
Rewind: It's never too late to change the past. In this action-packed thriller, a team of military field operatives and civilian scientists discovers new technology that allows them to travel back in time and avoid a devastating terrorist attack.
Total Blackout: TV icon Jaleel White hosts Syfy's new elimination series where outgoing contestants face their fears through a series of extreme challenges in a pitch black room.
Viral Video Showdown: A group of contestants compete to create the world's most talked about viral video.
RETURNING SERIES
Alphas: Powers, yes. Capes, no. Syfy reinvents the superhero genre with "Alphas." Back for a third season, the series will introduce fans to new villains and bigger, more dangerous missions than ever before.
Being Human: Syfy's critically acclaimed hit "Being Human" will be back for an all-new season. This time, the drama intensifies as our favorite vampire, werewolf and ghost struggle with their supernatural identities and just try to get along.
Face Off: With bigger challenges, risk-taking contestants and brutal judges, only true movie magic will win the epic third season of "Face Off."
Warehouse 13: Bigger secrets. More powerful artifacts. America's best-kept secret agents are back for another season of protecting the powerful items hidden in the government's supernatural storehouse.
PROGRAMMING EVENTS
31 Days of Halloween: Syfy's annual, massive experience—on every screen, every device and on ground. October features an entire month of thrilling programming and events, culminating in "Ghost Hunters Live" on Halloween Night. A real-time, multiscreen experience that regularly draws more than 1.6 million viewers on-air and nearly 300,000 online—in just one night.
I Heart Syfy: February is a monthlong celebration of everything our fans love, on-air, online and on mobile.
Syfy 20th Anniversary: In December, Syfy celebrates the last 20 years and looks ahead to what's to come.
Source: Nielsen Media Research, C3 Data. Simmons Spring 2011 NCS 2-Year Survey. Omniture. Qualifications available upon request.