USA Network

Network profile

USA Network has been the No.1 cable network for an unprecedented six straight years.1 Hot off the heels of cable's best summer ever, USA extended its victory into Q4 '11 with 22 consecutive quarterly wins in P2+.

In 2011, USA was home to half of the 10 most-watched scripted originals on cable: "Royal Pains," "Suits," "Burn Notice," "Covert Affairs" and "Necessary Roughness."

Integrated media opportunities

Through the power of the Characters Welcome brand, our in-house creative agency, Character Brandworks, organically integrates your brand into the heart of the story.

As a pioneer in SocialTV, we are turning passive viewers into active participants.

USA Digital leads in innovation. Partnerships include:

  • SocialTV: Partner with the latest social applications, such as GetGlue, Miso, Shazam and Viggle.
  • Two-Screen Engagement: Drive real-time engagement and capture fan participation and community viewing.
  • Transmedia Storytelling: We develop immersive narratives in partnership with show creators and our brand partners.

Visit characterbrandworks.com to be a part of the story.

Contact

Chris Hilleman
VP-Advertising Sales
212-413-5138
chris.hilleman@nbcuni.com

USA Network, the No. 1 cable network for six consecutive years,1 welcomes summer with its most ambitious slate of originals across five nights. In addition to six returning favorites and a series premiere, the network ushers in a new breed of characters in the provocative event drama, "Political Animals."

From Hollywood heavyweights Greg Berlanti and Laurence Mark, "Political Animals" is about a high-profile political dynasty seduced by influence and crippled by the lust for power. The complex and nuanced Sunday night family drama stars two-time Golden Globe winner Sigourney Weaver, Carla Gugino, Ciaran Hinds, James Wolk, Sebastian Stan, Brittany Ishibashi and Ellen Burstyn.

USA's summer favorites return on Tuesday, Wednesday and Thursday nights. Tuesdays bring two critically acclaimed series: "White Collar," starring Matt Bomer and Tim DeKay, and sexy CIA drama "Covert Affairs," featuring Golden Globe-nominated Piper Perabo. On Wednesdays, USA's highest-rated series, "Royal Pains," returns to the Hamptons, along with the sophomore season of "Necessary Roughness," starring Golden Globe-nominated Callie Thorne. And Thursdays feature the sizzling spy drama "Burn Notice" and the second season of "Suits," starring Gabriel Macht and SAG Award-nominee Patrick J. Adams.

The countdown to the biggest summer ever begins with the new original "Common Law" on Fridays, following two bickering detectives (Michael Ealy and Warren Kole) sent to mandatory couples' therapy.



HIGHLIGHTS

Advertising Age Player

Burn Notice: Jeffrey Donovan stars as formerly "burned" spy Michael Westin in this slick drama, returning to Miami for its sixth season this summer.

Common Law: USA's newest original series centers on LAPD detectives, played by Michael Ealy and Warren Kole, whose inability to get along sends them to couples' therapy.

Covert Affairs: The critically acclaimed drama series, starring Golden Globe-nominated Piper Perabo as a young CIA operative, returns for a third season.

Fairly Legal: Sarah Shahi stars as a San Francisco mediator battling a new conflict—an up-and-coming trial attorney played by Ryan Johnson.

Necessary Roughness: USA's hit series stars Golden Globe nominee Callie Thorne as a divorced Long Island psychotherapist who counsels high-profile clients.

Political Animals: Sigourney Weaver makes her series TV debut in the provocative six-hour drama event that pulls back the curtain on persuasive public speeches and stirring campaign ads; the event drama is a fictional look at a former first family.

Psych: USA's longest currently running series, this cult favorite stars James Roday as Shawn Spencer and Dulé Hill as Burton Guster. Spencer uses his acute powers of observation to solve crimes.

Royal Pains: USA's highest-rated series, starring Mark Feuerstein as concierge doctor Hank Lawson, hits the Hamptons for a fourth season this summer.

Suits: Season two of this breakout series delves into the high-stakes world of a Manhattan corporate law firm where Gabriel Macht stars as a legendary law partner beside SAG Award nominee Patrick J. Adams.

White Collar: USA's critically acclaimed drama series, returning for season four, centers on the unique partnership between slick con man Neal Caffrey (Matt Bomer) and FBI agent Peter Burke (Tim DeKay).

WWE Monday Night Raw: Still the most-watched, regularly scheduled year-round program on cable, showing live every Monday night, 52 weeks a year.



Source: 1Nielsen Media Research and Omniture. Additional information available upon request.