Network profile

  • Launched as a 24/7 linear channel in the U.S. on Feb. 13, 2011
  • Available to 19 million homes on DIRECTV channel 107
  • A mix of high-quality original, native 3D series, exclusive specials and key feature films from joint-venture partners and top third-party producers
  • Daypart schedule includes themed blocks, premiere nights and event programming targeting consumers seeking the "closest-to-real" experience of 3D television.
  • Tailored to core early adopter/early majority consumers ages 25 to 49 with a variety of family-friendly content.

Integrated media opportunities

Website: www.3net.com
Facebook: facebook.com/on3net
Twitter: @on3net
YouTube: youtube.com/3netTV


Amy Carney
Sony Pictures Television
Ad Sales

Paul Brennan
Senior VP
Sony Pictures Television
Ad Sales

3net, the joint venture of Sony Corp., Discovery Communications and IMAX Corp., brings together three of the world's leading media, technology and entertainment companies to provide the nation's first and only fully programmed, 24/7 3D television network and production studio. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the company, with the mission of bringing viewers the highest quality and most immersive in-home 3D viewing programming experience possible.

The channel features the most extensive library of native 3D content in the world, with a programming philosophy of seeking brave new ways to tell intense, smart and revealing stories that deliver a unique, "eyes-wide-open" television experience. 3net's programming genres are diverse, reflecting the broad base of consumer interest in the medium, including natural history, documentary, action/adventure, travel, history, kids and family, lifestyle and cuisine, concerts, movies and scripted series.

3net is constantly expanding upon its core-partner DNA—the passion of Sony, the authenticity of Discovery, the rush of IMAX—premiering "first-ever in-3D," event-driven television content: first kids block, first scripted series, first war series and more, to further the goal of becoming the premier in-home destination and brand leader in the emerging 3D television space.


3net's broad, compelling content offerings provide engaging options for every member of the family:

Adrenaline and Adventure: 3net captures the attention of sports and adrenaline fans with fast-action original series and specials, including "High Octane," "Bullproof," "Storm Surfers," "Indy 500: The Inside Line," "BAMMA USA Fight Night," "Live Fire," "Red Bull Rampage" and "Oceana Air Show."

Documentary and Culture: The network provides viewers with quality storytelling around the clock through compelling and visually stunning original 3D content, including "Fields of Valor: The Civil War," "Forgotten Planet," "Jewels of the World," "Skeleton, Inc.," "Super Systems," "Bloody Good," "Building the Brand," "Hillbilly Blood:
A Hardscrabble Life," "Tough Love Garage," "Crazy Land," "Sky Soldier: The Vietnam War in 3D," "Experience 3D" and "Safari Park."

Natural History: 3net dynamically captures the story of our surroundings with the original 3D series "The Ancient Life," "America's National Parks," "African Wild" and "China Revealed" as well as unique specials and high-profile IMAX films.

Music and Entertainment: 3net delivers a variety of music and entertainment, from music videos to concert/music series to scripted entertainment. Programming includes the entertainment special "Your World in 3D," the fictional "Scary Tales" and concerts by Peter Gabriel and Alice Cooper, as well as the music series "From the Basement."

Feature Films: The channel features blockbuster 3D films for the entire family, including titles from the Sony library as well as "IMAX Nutcracker 3D," "Hubble," "Call of the Wild," "Dinosaurs: Giants of Patagonia," "Deep Sea," "Dolphins and Whales," "Sharks," "Galapagos," "L-5: First City in Space," "NASCAR 3D" and "Magnificent Desolation: Walking on the Moon."

Short Form: Diverse, compelling short-form content is also featured on the channel. Programming includes: "Living Large," "Caves," "WWII Winners," "Shipwrecks," "Son of a Pitch," "Woods Hole," "Closed Encounters" and "Cold Blooded."