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WE tv knows that family is at the center of women's lives and women are at the forefront of their families. Increasingly, families are changing; there are more blended, single-parent and multigenerational families than ever before.
And whether they are celebrities or the family next door, the issues are the same.
WE tv has responded to this shift by programming unfiltered stories that showcase the new family dynamic and all the natural drama and chaos that come along with it. From the stress of a parent moving in ("Joan & Melissa: Joan Knows Best?") to dealing with supercompetitive sisters ("Braxton Family Values") and juggling the demanding roles of career woman, mom and wife ("Kendra on Top"), WE tv's originals are real, familiar and completely relatable—not to mention incredibly entertaining.
From Bread Baker to Breadwinner: More and more women are at the head of their households, financially as well as emotionally. They're the new demo in women's television: Breadwinner Viewership.
When it comes to Breadwinner Viewers, WE tv takes charge of the women in charge. WE tv viewers are 60 percent more likely than nonviewers to be the sole breadwinner in the family, and 75 percent more likely than nonviewers to make more money than their spouses.
They see their lives reflected in the stars of WE tv shows, featuring strong, independent women geared for success and loving the lives they're living.
HIGHLIGHTS
NEW SERIES
Mary Mary (Thursdays, 9 p.m. ET) Sisters and Grammy-winning musicians Erica and Tina Campbell strive to find balance between their busy careers and growing families. With their husbands and siblings involved at work and at home, music is definitely a family business for this dynamic duo.
L.A. Hair (Premieres Thursday, May 31, 10 p.m. ET) Hollywood hairstylist to the stars Kimberly Kimble is ready to share the magic she once reserved for clients such as Beyoncé and Shakira, along with her raucous and talented team and her demanding hairstylist mother.
Kendra on Top (Premieres Tuesday, June 5, 10 p.m. ET) America watched Kendra date, get married and have a baby. But what's next for everyone's favorite girl next door? Now that Kendra's on top of her game, she's ready to tackle new challenges and embrace exciting new opportunities.
Cyndi (wt) (Summer 2012) An all-access journey into the personal and professional life of Cyndi Lauper as she juggles her roles as rock star, mother, wife, Broadway composer and philanthropist. Her hectic schedule means that her family life is anything but normal.
Tamar & Vince (wt) (Fall 2012) The youngest Braxton sister has the largest personality—and now she has her own show, with husband and Lady Gaga's manager, Vince Herbert.
RETURNING SERIES
Bridezillas (Returns June 10; Sundays, 10 p.m. ET) They're loud. They're self-absorbed. They're not always nice. But it's their day, so can you blame them? What can be said about bridezillas except—they're back. And you've been warned.
Braxton Family Values (Thursdays, 10 p.m.) The series that was No. 1 with women and made WE tv No. 1 on cable in its time slot follows Toni, Towanda, Traci, Trina and Tamar as they experience new relationships, new career moves, new recording opportunities and plenty of chaos.
Source: Nielsen, live+SD. 11/10/11-3/22/12, excl. 11/24/11. Thurs. 8 p.m.-11 p.m., W18-49 and W18-34 (000s). Women's nets: Life, LMN, Oxy, Soap, Style, Bravo, E!, OWN, TLC, Hall, VH1. Subject to qualifications upon request.