Making a Mark in a Multiplatform World
Cable networks spent $26.6 billion on programming in 2013 and are projected to increase that total by 11% when this year is done, according to figures compiled by SNL Kagan and the Cabletelevision Ad Bureau. It's a breathtaking figure, considering that programming expenses totaled just more than $10 billion in 2003, merely a decade ago.
Top Execs on Cable's Hottest Trends
Much of the outlook for cable TV in the coming season will be determined over the next weeks as networks continue their upfront presentations and begin nailing down sponsors for key series and tent-pole events. Ad Age asked key network executives who will be leading the upfront negotiations for their thoughts about the current marketplace and their predictions for the coming year.
The New Face of the Coveted 18-34 Market
Millennials now comprise what has traditionally been the most coveted and trend-setting demographic in marketing: 18-to-34-year-olds. What is even more eye-opening is that Millennials represent almost two-thirds of the 18-to-49-year-old demographic, the heart of the marketplace.
Serving up Children-Friendly Digital Apps
Just as children's cable networks aggressively followed their audiences to the Web, they're now hustling to serve those young viewers--and increasingly younger viewers--on digital platforms such as smartphones and tablets. And advertisers are jumping on the bandwagon.
To find out more, click on the cable network logos.