Ad Age Special Report: Talentworks Career Guide 2008
Make Social Networks Work for You
The Technology Can Be a Huge Asset as a Career and Hiring Tool, as Long as You Understand How Each Network Works
Especially in marketing and advertising, you simply cannot afford to be left behind as more of your colleagues, audience and, yes, competitors reach out through social networks as part of their routine strategies.
Reading, 'Riting And Reality
Schools Are Striving to Teach Students About a Multichannel, Digital and Consumer-Controlled Advertising World
Talk to agency executives -- especially at top digital and interactive shops -- and they'll tell you about one of the biggest hurdles colleges and universities must overcome now: that they are woefully out of touch with advertising today, as it increasingly grows multichannel, digital and consumer-controlled.
Ad Shops Shift Hiring Tactics
The Souring Economy Has Changed Many Aspects of Recruiting, Right Down to the Personalities Big Agencies Strive For
As the economy further wilts and the demand for digital experience burgeons, Madison Avenue's talent scouts are shifting gears to fulfill agency demands.
A Place They Can Call Their Own
CMO-Only Groups Are Growing, Offering an Outlet for Idea-Swapping, Camaraderie and Professional Development
Professional groups of varying size, intent, cost and effectiveness have sprung up to meet CMOs' needs for professional development in a position with a notoriously short average tenure and overwhelming demands.
Back From Private Equity
The Downfall of the 'Deal Economy' Doesn't Appear to Be Exacting the Sort of Career Toll on Marketers That the Dot-Com Bubble Burst Did
Marketing's most recent talent gold rush -- private equity -- is largely over. But the return journey looks to be neither so sudden, massive nor painful as that experienced earlier in the decade by survivors of the dot-com bust. The downfall of the 'deal economy' doesn't appear to be exacting the sort of career toll that the bursting of the dot-com bubble did.
