WHAT WE OFFER
THE PROGRAM
The center offers a two-year, full-time MBA program focused exclusively on training MBAs in brand and product management. With relevant course work, real-world applied learning and personalized attention from senior executives, our students are ready to excel.
BRAND AND PRODUCT MANAGEMENT
Brand managers develop, market and nurture a company's most important asset: its brand. Brand managers run the business for their brands.They figure out what the customer wants and how to deliver it. Brand management is the one "specialty" that requires a breadth of business skills as well as great leadership. It's no wonder brand and product managers often step into general management. They already know how to run a business.
OUR STUDENTS
Each class has 20 to 25 students with diverse backgrounds. While their experiences vary, they all have excellent academic records, good communication skills, meaningful work experience and strong track records showing leadership and teamwork.
PLACEMENT
Since the center was founded in 2002, 100 percent of our students have been offered internships and full-time positions in brand and product management—every one of them. This year was no different. The 2008 graduates of the program went to work at top-notch companies, including Johnson & Johnson, General Mills, Nestlé and Procter & Gamble. They are off to a great start, with salaries exceeding $93,000 and average signing bonuses of more than $20,000.
OUR ADVISORY BOARD
Our students get to connect—directly and personally—with top executives in brand and product management through our advisory board. The board includes more than 15 senior managers from pre-eminent companies such as Kraft Foods, Kimberly-Clark, S.C. Johnson and Intuit, who meet with, mentor and provide career opportunities to our students.
The center offers a two-year, full-time MBA program focused exclusively on training MBAs in brand and product management. With relevant course work, real-world applied learning and personalized attention from senior executives, our students are ready to excel.
BRAND AND PRODUCT MANAGEMENT
Brand managers develop, market and nurture a company's most important asset: its brand. Brand managers run the business for their brands.They figure out what the customer wants and how to deliver it. Brand management is the one "specialty" that requires a breadth of business skills as well as great leadership. It's no wonder brand and product managers often step into general management. They already know how to run a business.
OUR STUDENTS
Each class has 20 to 25 students with diverse backgrounds. While their experiences vary, they all have excellent academic records, good communication skills, meaningful work experience and strong track records showing leadership and teamwork.
PLACEMENT
Since the center was founded in 2002, 100 percent of our students have been offered internships and full-time positions in brand and product management—every one of them. This year was no different. The 2008 graduates of the program went to work at top-notch companies, including Johnson & Johnson, General Mills, Nestlé and Procter & Gamble. They are off to a great start, with salaries exceeding $93,000 and average signing bonuses of more than $20,000.
OUR ADVISORY BOARD
Our students get to connect—directly and personally—with top executives in brand and product management through our advisory board. The board includes more than 15 senior managers from pre-eminent companies such as Kraft Foods, Kimberly-Clark, S.C. Johnson and Intuit, who meet with, mentor and provide career opportunities to our students.