HUMANS FIRST, CONSUMERS SECOND
At Grey, we see the digital revolution as a welcome return to the days when people actually talked to each other. Just think: Before the written word, people
sat around campfires and told stories, passed down verbal histories, created great legends and captured imagination with mystical tales. Early advertising
employed this art of storytelling to build great American brands. It was social networking before its cool new name.
As we got more sophisticated, we started slicing and dicing people into smaller and smaller parts—until they were mere ZIP codes, demographics, household incomes. Dialogues became monologues. Isolated from one another, people didn't know any better, so they pretty much did as advertisers told them.
But the arrival of the Internet lit the campfire again, empowering people to share their thoughts on brands—and anything else for that matter—with millions of others in a couple of keystrokes. Conversation replaced lectures; brands were put on notice.
We celebrate this fertile environment for our brands. Our mantra is "Humans First, Consumers
Second," seeing people's rich, busy lives filled with many things, good and bad, and listening and
learning from what they tell us. We use many forms of messaging, some not advertising at all.
In our "Humans First" world, traditional communications has a vibrant new partner in a marriage I call "tradigital"—today's way to tell stories. It's still people and brands—sharing ideas, passions and curiosity. Only now, the entire world is sitting at a single campfire.
In the last year, we have recruited a whole new leadership team at Grey nyc that shares our
"Humans First" point of view. We've done some amazing work that's won us notice and gold stars.
If you can demonstrate intellectual curiosity, are bored on the path most traveled and have intense
interests outside advertising, be in touch. We may have just the right spot on our team for you.
WHY WE WORK HERE
We asked staff members from three departments to tell us what they like best.
"I started in broadcast production, which at some agencies is treated like a vendor. At Grey, I've been encouraged to stretch, be a partner in the creative process, become a leader in an experimental, multiplatform creative lab and present offbeat ideas to some heavyweight marketers. I'm working on a project that links a comedy tour, a major brand, hygiene-challenged dorm rooms and the world's larger ills. Besides, I met my wife at Grey (a very good
thing, just to be clear)."
Bennett McCarroll
Creative: Senior VP-Executive Producer/Director
"I came to Grey six years ago from JWT and before that, DDB (on Budweiser), to work on Dairy Queen and to see if I could do some great work for an agency that was missing a reputation for doing great work. I'm staying because I am proud of the DQ work I've
done over the last six years, as well as my work on Canon and E*Trade this year, and I believe they are a step in the right direction toward making Grey the next creative turnaround story."
Ari Halper
Creative: Senior VP-Creative Director
"I came to Grey 19 years ago for what I expected to be the agency equivalent of boot camp: I figured account management on P&G would be the ideal place to do basic training (even if it wasn't that much fun). So imagine my surprise when I discovered that I could create a career around indulging my inner beauty junkie at the agency that's helped build some of the most iconic beauty brands in the world: first Revlon, then Pantene, Cover Girl, Max Factor, Clairol. Incredible brands in categories I love, inspirational people, plenty of room
to grow—it's been a winning combination so far."
Debby Reiner
Account Management: Exec VP-Group Director
