HOW MARKETERS ARE TACKLING THE TOP CHALLENGES IN CONTENT MARKETING

Content marketing has become a top priority for marketers. In fact, 57% of marketers plan to boost budgets for content marketing this year. As more media platforms become available, marketers need to create innovative content that keep users engaged and coming back for more.

Advertising Age conducted a survey to learn more about top challenges in content marketing for marketers and ad agencies, where they are allocating their budgets and what platforms they are using. Now, the findings are available to you!

In this report, you’ll get in-depth and recent information on:

  • Top goals for content marketing for b-to-b and b-to-c companies
  • Content marketing’s biggest challenges – and how to overcome them
  • Best channels for effective content marketing distribution
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