-
THE STATE OF CUSTOM MEDIA
Custom proves its value in a down economy
Custom publishing, once an afterthought in many marketers' plans, is withstanding the economic downturn and cuts in marketing budgets better than traditional media. For custom media practitioners, that's no surprise.
-
MAKING CUSTOM WORK HARDER
ROI keeps custom on track
Today, every marketing dollar is expected to work harder than ever. Because custom has ROI built in from the start, custom publishers have the best justification for capturing a good share of the marketing budget.
-
MARKETER'S PERSPECTIVE
Five marketers on why they choose custom
Marketing executives Frank Berman of Bloomingdale's, Roger Hyde of DirecTV, Joe Pulizzi of Junta42, John Behling of MasterCraft Boat Co. and Shelley Tavener of Mazda Canada discuss why custom works for their brands—and why they plan to extend their programs.
-
THE LATEST TRENDS
A look at what's happening in custom
Custom publishing executives share their views on the trends they're seeing in the custom area, including how companies are stretching their marketing dollars and reaching customers more efficiently.
Ad Age Custom Media Guide
