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2008 Mobile Marketing Guide
Mobile marketing is expanding rapidly. In the US alone, 144 million mobile subscribers, of 57 percent, used their their phone for ext messaging or accessing the mobile internet in first quarter 2008, according to Nielsen Mobile. Ad Age's Mobile Marketing Guide offers you insights on how and why to use the mobile medium and the best vendors to work with as you weave your brand into this new medium.
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2009 Custom Media Guide
Custom publishing, once an afterhought in many marketers' plans, is withstanding the economic downturn and cuts in marketing budgets better than traditional media. It has been one of the fastest-growing media segments. Find out how you can take advantage of this media option.
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360 Media Guide
It is more critical than ever in this increasingly complex media and economic landscape that marketers’ media plans be consumer centric in the most efficient way. To help navigate this exciting and challenging landscape, Advertising Age presents its third annual 360° Media Guide.
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TalentWorks Career Guide
Looking to expand your career? Learn new areas, new skills? In today's job environment, just finding a new job is difficult - finding the right job can seem almost impossible. Ad Ag'es Innovative Places to Work and Grow is a resource of innovative companies and the best places to learn new skills.
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USPS Mail Advertising Survey
When Times are Hard, Mail Works. In a new study conducted by USPS and Ad Age Custom Programs finds mail advertising is a markting favorite for boosting brands-and sales.
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Ad & Design School Guide
Creativity's Fourth Annual Guide to Ad Design Schools, a showcase of eight schools highlighting some of the best work being produced by advertising and design students today.
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Cable Guide
Now in its 20th year, Ad Age's Cable Guide continues to provide the most in-depth profiles of cable networks to help you navigate the Upfront, and all year long. This year's guide has profiles and programming grids for 40+ networks.
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Mad Men Salute
A retro issue of Advertising Age to celebrate the DVD release of the first season of "Mad Men". The issue features reprints of actual articles published in Advertising Age during that time period, some "then and now" comparisons, plus a one-on-one interview with Mad Men's Don Draper, a portfolio of Sterling Cooper's best work and some coverage of the agency's latest account wins, with a bit of gossip mixed in.
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MasterCard 40th Anniversary
MasterCard has led the way in financial services, changing how society views and uses credit. Read how it has also become one of the best-known brands globally.
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The Effie Awards: Ideas that Work
The Effie Awards honor all forms of consumer engagement that contribute to a brand’s success. Here, the Effie Awards celebrate that effectiveness worldwide.
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Cause Marketing Halo Awards
The fifth annual Cause Marketing Halo Awards honor outstanding companies and causes. See how marketers are teaming up with nonprofit organizations to do well by doing good.
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Publicis Centenary
Publicis Groupe, under the guidance of Chairman-CEO Maurice Lévy, has grown to become the fourth-largest advertising holding company worldwide. Here is the “youngest” holding company’s success story.
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Omnicom at 20
Twenty years ago, BBDO, Doyle Dane Bernbach and Needham Harper Worldwide shook the ad world by forming Omnicom—a move known as the “Big Bang.” Today, Omnicom continues to send out seismic ripples.
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