Media properties no longer exist in just one space, so increasingly it takes a big idea to truly engage advertisers.
Marketers are working with media companies to "own" a property through integrated, multiplatform deals.
Amid growing media fragmentation, NASCAR remains a solid example of an integrated marketing vehicle for consumer brands.
Magazines are looking to create content for passionate audiences—and their advertisers—regardless of the format it's presented in.
News organizations are going beyond traditional media platforms to provide the latest headlines to their on-the-go audiences.
Contact Angela Carola, Director, Custom Marketing Solutions, at 212-210-0407 or firstname.lastname@example.org.