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The 3 Most Important Marketer Challenges

and how marketers tackle them

Find out what keeps CMOs awake at night. A little over a year ago, Advertising Age, along with respected research company Erdos & Morgan, asked over 600 marketing executives to identify the issues and marketing challenges that are of utmost importance to their organizations. These three trends, which were cited as most important by a majority of respondents, are shifting how marketers are communicating with consumers, and how they craft their messages to reach them. In this report, you will learn how marketers:

  • Maximize the ROI of marketing investments
  • Improve their digital marketing efforts
  • Understand social media and leverage it for brands
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