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Ad Age serves and connects the marketing, media and advertising community with valuable content, data and information with 25 Special Issues, content on all digital platforms, 22 marketing industry events and our recently launched Content Strategy Studio.

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The 3 Most Important Marketer Challenges

and how marketers tackle them

Find out what keeps CMOs awake at night. A little over a year ago, Advertising Age, along with respected research company Erdos & Morgan, asked over 600 marketing executives to identify the issues and marketing challenges that are of utmost importance to their organizations. These three trends, which were cited as most important by a majority of respondents, are shifting how marketers are communicating with consumers, and how they craft their messages to reach them. In this report, you will learn how marketers:

  • Maximize the ROI of marketing investments
  • Improve their digital marketing efforts
  • Understand social media and leverage it for brands
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