Marketing Resource Management (MRM) Transforms Agency Operations
A Time of Unprecedented Opportunities and Challenges for Agencies

Worldwide, over $1+ trillion is spent on marketing each year. Yet most agencies still manage their projects via a hodgepodge of spreadsheets, word processing documents, email, and other disconnected applications which result in unnecessary cost and delay, and restrict collaboration. As agencies become more deeply involved in shaping customer experiences across multiple touchpoints, projects have become more sophisticated and complex. By continuing to use legacy tools, managers, analysts, and creative staffers are finding it increasingly difficult to keep pace resulting in greater employee turnover, lower quality outputs, and higher costs.

Now, with Marketing Resource Management (MRM), a flexible, integrated application that supports best-practice processes is available to agencies. MRM is software that systematically addresses agencies’ requirements for better planning, budgeting, process management, tracking and collaboration with clients. Using MRM as a foundation, agencies can optimize virtually all their processes, refocusing scarce resources on understanding customers, defining strategies, and delivering more creative solutions. MRM provides a collaborative framework for agencies to manage all their activities and easily share project specifications and production data with clients and partners. It provides tools for planning workflows, assigning tasks and resources, and tracking projects. It helps agencies establish repeatable processes for developing campaign logic and creative materials, automating approvals, and auditing. And, with MRM, successful processes can be reused quickly, easily, and at extremely low cost.

MRM empowers agencies and delivers quantifiable results. It’s the clear choice for agencies seeking to systematically optimize their processes and achieve far greater accountability.

To learn more, visit the web site for AgencyCentral, Unica’s MRM solution for agencies.