Content Delivery Networks:
Learn the trends, challenges, solutions and a real-world story about infrastructure and online video content.

The convergence of recent technological, social and business trends has prompted rapid and dramatic change in the video advertising landscape. Consumers increasingly assume more control over what they watch and listen to, supplanting traditional oneway methods of reaching audiences with more interactive experiences. Advances in Internet-based streaming video technology, digital video recording, user-generated video content and a vast array of Web 2.0 applications have changed the nature of Web-based interaction and blurred traditional lines of distinction between producers and consumers of information. Portability has emerged as a dominant theme, as satellite and Wi-Fi technologies have facilitated the transmission of customized information and streaming content through a variety of tools, including GPS, smartphones, gaming devices and portable music players.

Amid these and other developments, the advertising industry is experiencing a realignment thats resulting in both challenges and opportunities. As with any major technological revolution, success or failure depends increasingly on a companys ability to access and harness the requisite expertise and technical capacity. For those that are able to adapt, the emerging paradigm shift presents tremendous promise for more targeted, productive and cost-effective interaction with potential consumers.