Do You Know The Problem With Marketing? Gary Vaynerchuk Does
Quantcast’s Real-Time Academy is a series of free courses that cut through the complexity, jargon and deluge of information to provide skills for the real-time future of digital advertising. To learn the ins and outs of programmatic from core technologies across the ecosystem, real-time bidding media strategies and much more, click here.
Attribution marketing solutions help organizations figure out what ads or marketing efforts a customer interacted with before making a purchase and which ads had the most impact. Would your company benefit from working with an attribution provider? Discover your options in this Attribution Vendor Directory.Download Report
Marketers know fraud and viewability issues are plaguing the industry. But they also need to consider the accuracy of audience targeting. Read this report to learn about the wide disparity between data providers and why accountability for data quality is so important going forward.Download Report
With the rise of big data and real-time bidding, or RTB, prospecting is more targeted and scalable than ever before. Click through to discover what programmatic buying is, why it is measurable and how to take advantage of programmatic to make prospecting for new customers easier and more effective.Download Report
Quantcast Supernova conferences bring together today’s top innovators—growing brands, leading publishers, central figures and media experts—to share experiences and explore the impact of Big Data on business, society and the future. Dive deeper into some of the key insights from Supernova 2015 for big ideas and tangible approaches for using data more effectively in your business.
What's important is not just the availability of data, but also the ability to do something meaningful with that data.
Konrad Feldman, CEO and co-founder, QuantcastRead More
Big data is radically improving connected experiences and transforming how we make sense of the world.
Amit Kotecha, head of marketing, EMEA, QuantcastRead More
To create truly great advertising we must marry the right-brain with the left-brain. Both art and science are necessary to create successful marketing campaigns today.
Paul Davies, director, marketing communications, Microsoft UK, and Leila Ratnani, group digital director, Empower MediaRead More
Publishers have evolved to take advantage of the new digital tools available to grow and engage audiences. Specifically, data is now central to content development, distribution and discovery.
Kate Ward, editor-in-chief, Bustle; Ashley Parrish, executive producer, Today.com; and Jake Horowitz, founder, Mic, on a panel moderated by NY1 anchor Pat KiernanRead More
It's not just big data that we need, but also long data—data collected and analyzed over a longer period of time. Limiting marketing strategy to the short-term underestimates the effectiveness of brand building and undermines long-term growth.
Les Binet and Peter Field, authorsRead More
Expertise matters. There are many digital tools at our disposal today, but instead of trying to do everything, focus on how digital can improve what your business already does best.
Sree Sreenivasan, chief digital officer, Metropolitan Museum of ArtRead More
Attention is scarce. Understand signals of intent to create relevant digital experiences to quickly capture your audience.
Ashwin Sridhar, global head of revenue, The Economist Digital Products; Digby Lewis, director, brand strategy, Europe, Buzzfeed; and Ross Webster, managing director, international sales, The Weather Co.Read More
Get over the idea that the public wants to hear your message. Instead, shift to relationship-based businesses using data to inform those relationships and provide services of greater value.
Jeff Jarvis, director and professor, the Tow-Knight Center for Entrepreneurial Journalism at CUNY’s Graduate School of JournalismRead More
Never be afraid to fail. As a data-driven marketer you are going to need to test and learn, and inevitably tests are going to fail sometimes—just fail quickly and move on.
Ed Cole, digital marketing strategy manager, Lloyds Banking GroupRead More
The possibilities of what we can do with data are only beginning to be imagined. For the industry, there is still a lot of change ahead and unanswered questions that we need to address.
Jag Duggal, SVP-product management, QuantcastRead More
When it comes to digital marketing, you know you need a little help. We all do.
But here is hope. Advertising Age sat down with four of the smartest minds in digital marketing to provide you with the Cliffs Notes to success. So welcome to the Digital Crash Course, the one you’re too ashamed to admit you need.
RESEARCH, STORIES AND COMMENTARY FROM AD AGE
Not sure what an ad exchange is or how it works? Here’s a quick primer on what you need to get you up to speed.Read more
Marketers aren’t as interested in straight display ads anymore. Here’s why—and how this affects traditional publishers.Read more
Digital ads are still giving plenty of bang for their buck. Learn how major advertisers are spending on digital.Read more
Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Through Quantcast Measure, we have unlocked the data generated by more than 100 million digital destinations, helping publishers and creators understand and grow their businesses in ways never before possible. With Quantcast Advertise, adaptive modeling and intelligent machines are utilized to help thousands of marketers around the world find and interact with customers anywhere they connect to the digital world. Our more than 600 employees are driven by the potential for big data to radically improve everyone’s connected experiences and transform the way we all make sense of the world.