Crossing the Device Divide: What You Need to Do Now
Todayâ€™s shopper uses a laptop. And a tablet. And a smartphone. Itâ€™s getting more and more unusual for a shopperâ€™s decision-making process to involve just one device, one online touch point. This means, thereâ€™s a growing need for advertisers to have an effective cross-device strategy that can provide them with visibility into what mix of advertising will work best for them.
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