Marketing Intelligence Center

There's a smarter way to use Search in your media mix, and it comes from understanding which media in the online searcher's path should get credit for the final conversion. This is Attribution, and it is one of today's most valuable marketing opportunities.

The results found in Attribution can radically improve the ways you manage and market campaigns. It can also boost profits because it helps reduce costs.

Attribution's results are only as good as the models powering it. This is why IMPAQT's models are based on a number of complex factors such as daily-level traffic and conversion data, media segmentation, organic ranking, Paid Search, and direct navigation. Models factor in 'uncertainty' and they are tested and recalibrated appropriately.

With these proven proprietary mathematical models, IMPAQT analysts help marketers understand the value of each medium and help track and invest 'beyond the last click'. We find a way to give each medium some measure of credit since we believe the success of one is often the result of the actions of several.

To learn more, go to www.IMPAQT.com.