Marketing Intelligence Center

IMPAQT's approach stems from its belief that Search Marketing's ultimate effectiveness comes from its thoughtful integration among other media and marketing channels. When used in this holistic manner, Search Marketing is most powerful. It can be leveraged as a strategy, a research tool, a testing mechanism, or a tactic for any marketer.

As illustrated below, this marketing mix can — and should — be integrated into Search Marketing to achieve results beyond traditional expectations.

IMPAQT uses data that goes far beyond typical Search data used in day-to-day campaign management. We're interested in combining data from CRM systems, offline sales and POS systems or media spending data — just to name a few. Then, we're interested in identifying the most valued insights from those combinations.

Through integration of disparate data channels, we give marketers what they need to see from Search: its role in converting sales, its power to move rankings and provide reach for brands, and its influence along the chain of media mix.

To find out more, contact IMPAQT