Gain Marketing Insights from Social Media:
Analyze social media to harness the new dynamic of market influence

There has been a revolutionary shift in the media world. Marketing is no longer a one way communication channel. People talk back to brands and companies on blogs, discussion boards, and an ever-evolving array of social media formats. These discussions are as influential or more than advertising, public relations and other marketing initiatives.

To adapt to this new dynamic of market influence, brands need a holistic analysis of all the influences on consumer perception. By analyzing social media, and comparing it to traditional media coverage, marketing professionals can measure consumer influences on key business issues such as:

• Brand perception: Discover the unfiltered attitudes and perceptions consumers have toward your brand and your competition.
• Product category drivers: Understand why consumers buy the products they buy and what barriers they encounter.
• Product strengths & weaknesses: Learn which features are most important to consumers and whether they have unmet needs that may present opportunities for breakthrough products.
• Ad recall & likeability: Monitor whether your ad campaign is resonating with consumers, creating buzz, and driving customers to buy your product.

Making the Case for a Social Media Strategy

Social media is making an impact on all aspects of business communications today, but some senior executives still need to be convinced. This white paper summarizes what you need to build executive support for incorporating social media in your marketing plan.

You will be armed with the information you need to listen directly to word-of-mouth discussions so you can create more compelling brands, products, and messages.

To learn more about social media, read the complete white paper.

For more information on TNS Media Intelligence/Cymfony, visit www.cymfony.com