Do You Need to Know How and When IT Buyers use Social Media?
An IDG Connect Research Report
May 2009
Bob Johnson
IDG Connect
Turn Social Media into Social Marketing
Social media is actively used by IT buying teams during the purchase process. However, the preferred online source changes from consideration to final decision. Vendors and agencies must plan their marketing by taking into account where a prospect is in the buying cycle. Vendors should also consider internally produced blogs, wikis, and discussion boards as part of the mix valued by prospects.
To better understand what prospective buyers want and when, IDG Connect hired a firm to conduct an online survey in March 2009. One hundred-fifty people in North America gave their opinions which can form the basis for planning a social marketing program.
Download this report with supporting figures here.
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