Tech Marketing 2009-2010: Move from Budget Bust… to Budget Build!
IDC CMO Advisory Service, October 2009
Senior analysts from IDC's CMO Advisory Service surveyed almost 100 tech marketers to measure marketing spend in 2009. While not surprisingly budgets are down compared to 2008, IDC expects marketing spend to rebound next year in line with an increase in tech purchasing.
There's a continued shift from traditional marketing programs such as print, broadcast, and events to social marketing and online events. Display and search ads command a large part of marketers' budgets but email marketing and vendor Web sites aren't far behind. Alignment with sales is gaining in importance as lead generation drives marketing.
To measure marketing effectiveness, IDC analyzed survey responses in a performance matrix and provided case studies of marketing leaders: Sybase, Intel, and Citrix. As you plan for next year, you'll want to listen to this webinar "Tech Marketing Benchmarks, Trends, Forecasts, and Essential Guidance for 2010"
Making your e-mail marketing click
Find out how employing the 40-40-20 rule—40% database, 40% content and 20% testing—can be the catalyst for successful conversational e-mail marketing and identifying qualified prospects.
IDG and AMD produce winning Web strategy
Content that regularly attracts prospects can be difficult to create. IDG and AMD have found a formula that works. Their accelerateresults.com site won a Media Industry Newsletter (Min) Best of Web award and a place in Min's Sweet 16 list for AMD's Katie Pariseau. In this brief video, she talks about why AMD chose IDG.
Linking from Social Media to Vendor Content Offerings
How Relevant Links Can Drive Revenue ResultsIDG Connect, November 2009
Make vendor-hosted social media content relevant or risk losing business to someone else. Currently, vendor content linked from public social communities is only relevant 39 percent of the time. Buyers want a minimum of 50 percent relevance and reward those vendors with a 39 percent increase likelihood to recommend and improved shortlist inclusion of over 30 percent.
IDG Expands Social Media Marketing Services
Networked Insights' Data Analytics Technology Provides Analysis and Insights to Drive Business Decisions Conversations and opinions overflow in the social Web. For marketers to make sense of it, they need technology to cull through the content and analyze it. New IDG Social Scout services deliver the insights and provide recommendations on how to respond. Read the announcement…