How to Select the Best Vendor For Your Brand.
Soon a new world will emerge where virtually every digital interaction is tied to a location and the information you're seeking will be at your fingertips, whenever and wherever you're looking for it. Location is one of the key ingredients to more meaningful digital interactions -- and brands need to quickly ask themselves what their mobile experiences look like.
There might be an app for everything, but does everything need an app? When it comes to brands, it's easy to wonder if the App Store rush is more about marketers snapping up the shiniest new wonder than thinking about strategic-marketing tools. Here's a look at who's creating useful, purposeful apps – and which apps leave a bit to be desired.
You've built a shiny, new iPhone app, and now it's sitting proud in the App Store -- along with 65,000 others. As if conceiving a useful app and building it weren't enough, now the question is: How do you get people to notice it, download it and actually use it continuously? Here are six strategies for success.
Augmented reality marries real-time video and digital information and has easily been one of the most buzzworthy digital technologies of the past year. We talked to AR expert Bruno Uzzan, CEO of Los Angeles-based Total Immersion, about the possibilities -- and challenges -- of using it on mobile phones.
While apps aren't on every phone (yet), and few folks are tuning into live mobile video, the iPhone, Google's Android, ubiquitous GPS and fast 3G networks have ushered in a year rich in innovation. We asked experts in the mobile space to give us their take on what has them excited about the future -- and what inspires them today.
As we look at what is on the horizon for mobile, one of the clear trends we will see over the next year or two will be the emergence and acceleration of the "middle web." This is the web that lies between the full web experience you find on a PC and the ad-less web experience you remember from the first web-enabled mobile phones. The question for all of us in the advertising business is: What does this trend mean for our particular industry?
When it comes to mobile search, there's no "Google" -- a market leader that owns the majority of people's navigational experiences. So here's what marketers need to know about the half-dozen ways people are hunting down information using their wireless devices.
Unlike the desktop environment where people simply head to a website to watch video, in mobile, video-viewing can take place on an app, a mobile website or over the carrier's streaming TV service
