Chances are that you are flipping through Ad Age's Mobile Guide because you already know that you are interested in mobile advertising. Maybe you already know that mobile click-through rates average five to 10 times those of online. Maybe you've seen the InsightExpress results comparing the brand impact of its online brand studies to the brand impact of its mobile brand studies and you know that mobile campaigns caused 10 times larger increases in such key brand metrics as awareness, message association and purchase intent.

Mobile has arrived as a mainstream advertising medium, and most marketers are now wondering which ad network to partner with to make it easy to get into mobile in a scaled way. Which partner will provide the reach, targeting, performance, premium content, cool new ad units and turnkey solution marketers need to successfully dive into mobile? We decided to let our customers do the talking, so we interviewed the following mobile thought leaders and satisfied AdMob customers about their experience working with us. Here is what they had to say:

• Patrick Moorhead, director of emerging media, Razorfish: "We've been very satisfied with our experience with AdMob at Razorfish. We've found that we've used them in a number of campaigns across a number of different vertical lines of business and found in each case that they provide the same level of support. [They're] very diligent in their collaboration with teams to plan campaigns and execute campaigns."
• John Hadl, CEO and founder, Brand in Hand: "I would absolutely recommend AdMob for many, many buyers on many, many plans. They have become a critical part of many of our plans, and so therefore I enthusiastically encourage media buyers to meet with them to understand and figure out the role that AdMob might serve in their campaigns."
• Kim Luegers, director of media innovations, Draftfcb: "It was the premium content that they had within their network. The strong brands in terms of the publishers they have, and really I felt confident that they could deliver on exactly what they were selling us."

Contact AdMob today at mobileadvertisingworks@admob.com. We will come to your agency or company and host a Lunch & Learn session with your team to tell you more about how mobile advertising with AdMob can work for you.

CASE STUDY

GOAL

Armani Exchange worked with its agency, Media Kitchen, and AdMob to launch the company's first mobile advertising campaign to promote its A|X Armani Exchange spring 2009 collection. The goal of the campaign was to raise awareness of the new spring line, drive opt-ins to the brand's text messaging program and use the innovative iPhone environment to continue building the relationship this premium brand has with its high-household-income and tech-savvy customers.

SOLUTION

AdMob helped A|X create a mobile Web site designed specifically for the iPhone environment. iPhone users profile high HHI, tech-savvy and 18 to 49, which is the audience A|X was looking to reach. The mobile site included multiple possible actions consumers could take, such as watching video content, using a store locator, viewing a product gallery with photos of the spring 2009 line, reading A|X Styletraxx blog content or signing up for Text A|X, Armani Exchange's text messaging program. Consumers could also buy clothes directly from the mobile site. AdMob drove traffic to this new mobile site with engaging iPhone banner and text ads targeted to entertainment, lifestyle and music apps, and to sites in the AdMob network. A|X also used AdMob's rich-media expandable canvas ad unit for the iPhone to engage consumers and drive them to the mobile site.

RESULTS

AdMob drove:

• More than 48,000 users to the mobile site
• 36,000-plus video views
• 2,600-plus store locator look-ups
• An average CTR of 1.22 percent
• Interaction rates as high as 14.5 percent on the mobile site

PREMIUM CONTENT

You can select the specific list of mobile sites and iPhone applications from the AdMob network to target based on your campaign goals. AdMob can arrange custom sponsorships of select applications in its network for maximum brand impact in addition to a banner and text ad campaign.

• Sample mobile sites in the AdMob network:
  Accu Weather, CBS News, CBS Sports, CNET, Fox Sports, Hollywood.com, MovieTickets.com, MySpace, Shape, TV Guide, US Weekly
• Sample iPhone applications in the AdMob network:
  BigOven (recipe app), Flixster (movie app), Forex on the Go (business app), Go Green (eco-friendly tips app), Sportacular (sports app), SportsTap (sports app), Tap Tap Revenge (music game app), Truveo (video search app)

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