Since 2004, HipCricket has worked with customers to develop, design, launch and manage more than 40,000 successful mobile marketing campaigns. These results, and the company's leadership, have been recognized by HipCricket clients in testimonials addressing program effectiveness.
HipCricket is defining and monetizing the next evolution of digital marketing. It drives new revenue, customer engagement and loyalty for consumer brands, agencies and media companies through strategic, creative and measurable mobile marketing interactivity. With its robust technology, reporting, analytics and an experienced, customer-focused team, the company combines traditional and new media to produce results-driven mobile campaigns delivered through text messaging, mobile Web/WAP, mobile advertising and applications. HipCricket also connects brands with desirable audiences via the first comprehensive Hispanic Mobile Marketing Network.
Backed by unparalleled customer service and a robust platform, HipCricket works for such clients as Arby's, Clear Channel Communications, Jameson Irish Whiskey, Macy's, Nestlé and Staples, as well as CBS, Fox and NBC. Arby's, Harley-Davidson USA, HBO PPV and Rite Aid Pharmacy are among clients that have used the Hispanic network.
A post-campaign survey by longtime client Nestlé Waters showed that 38 percent of 50 survey respondents purchased an Arrowhead product as a direct result of the innovative campaign HipCricket and Nestlé jointly designed and conducted. Further, 44 percent said they are more likely to buy Arrowhead products, and 24 percent said they viewed the products more favorably than competing products.
For Wiley Publishing, the company behind the "For Dummies" books, HipCricket drove brand awareness and sales through a comprehensive and integrated marketing program that leveraged media to produce stellar results. Included was a text-messaging component to receive a $5 coupon, plus a mobile Web site and mobile advertising.
Over three months, Wiley saw a 1.4 percent click-through rate on mobile advertising—four times that of its more traditional online campaigns, according to Wiley. Thirty-four percent who took part in the program opted in for future offers. The campaign was honored by the Mobile Marketing Association with the 2008 award for Best Use of Cross-Media Integration.
JAMESON "KEEPIN' IT GREEN"
Objective: Drive affinity for Jameson's brand
Solution: Consumers were encouraged to text the word "Irish" or "Jameson" to the Jameson shortcode to receive hourly toasts on St. Patrick's Day. Consumers were then asked to reply with their birthdate to ensure they were of legal drinking age. Those who took the second step were entered to win a custom Jameson T-shirt.
Results: Jameson had a 71 percent opt-in ratio for this campaign. More than 13 percent asked for a special message to forward to their friends inviting them to join the Jameson club.
"Roughly 50 percent of respondents from our mobile program have been from new households and our other advertising methods bring in 20 percent at most."
– Andrew Storjohann, General manager, Jiffy Lube
