Founded in 2002, MyThum is a leading North American mobile agency. Since its inception, MyThum has pushed the envelope with many first-to-market initiatives in North America with leading brand, media and entertainment companies including Best Buy, Cushman & Wakefield, Live Nation, Molson Coors and Universal Music.

WHAT DOES MOBILE REALLY MEAN?

MyThum believes the mobile device is much more than an advertising or marketing tool. It is about strategy, not tactics; sustainable consumer relationships, not just engagement. It redefines experiential marketing. The mobile device represents an entirely new communication platform. It presents an opportunity for companies to interact with their target audiences wherever they are, whenever they want, no matter what they are doing. It is a remote control for how people experience and consume media, entertainment and their favorite brands on an ongoing basis. MyThum's focus with partners is to enable the use of this pervasive utility as a means to create and monetize a lasting, ongoing relationship with target audiences, employees or partners.

THE MYTHUM DIFFERENCE

When asked what makes MyThum different, Michael Carter, president-CEO, responded by saying, "We are the experts. There is a lot of noise in mobile. Combined with the fragmentation among players in the industry, it is difficult for many companies to truly understand what is important, what is necessary, what is the right course of action as they embark on a mobile strategy. We help our partners make sense of it all by eliminating the confusion, the chaos, and presenting mobile in a manner they understand and can execute on to achieve their goals. We operate with the highest level of quality, trust and integrity, and pride ourselves on flawless execution. Our proprietary MOmentum technology platform enables us to design, develop and deploy custom solutions in a timely and cost-effective manner for our partners. Simply put, we are the best at what we do."

THE RIGHT APPROACH

Over the last seven years, MyThum has gained a tremendous amount of insight into the mobile market, the mobile consumer and, most important, the most effective methods for connecting companies to their consumers through the mobile device. While technology is an essential component of the company's value proposition, it is quite clear that service plays a critical role in how MyThum supports its partners. According to Mr. Carter, "It's not about selling an application or a platform. It is about carefully listening to our partners in order to truly understand their needs and objectives before working with them to determine the optimal use of mobile and the right consumer experience. Our partners have come to rely on our thought leadership as well as our technology."

THE RESULT

MyThum has established a strong track record for success, led by the quality of its team and focus on service-delivery excellence. While it truly believes it is the best, it encourages every prospective partner to question its claim. It would prefer to put you in touch with any one of its existing partners and let them tell you what they think of working with MyThum. It is confident in the result.

MyThum Interactive