Blackberry Is Not Dead, Steve Jobs Isn't King of Handsets, and Other Conventional Wisdom You Should Reconsider
We're in the midst of a mobile hype cycle perhaps equaled only by the dot-com frenzy of years past. And whenever there's hype, misconceptions aren't far behind. Here's a look at four of them.
Apple and Google Steal Attention, but a Slew of Independents Are Jostling for Position
Driven by the iPhone, Android and an onrush of device competitors, the mobile-ad-network market is both booming and trying to figure out its next step forward.
Apple Effect May Have Helped Change Game, but Analysts Agree It's Still Anybody's Win
When Steve Jobs introduced Apple's very own mobile ad unit, the iAd, the mobile ad industry arguably got its highest-profile endorsement to date.
Google VP Omar Hamoui Says Apple Didn't Invent Good Mobile Creative, They Just Marketed It Better
Ad Age checked in with Omar Hamoui, Google VP-product management, to see where he thinks mobile marketing is headed.
Location-Based Services Provide Digital Tools That Drive Consumers to the Point of Sale
While it remains elusive and unrealized for advertising, from the perspective of consumer behavior, "local" has been the most important but least understood phenomenon online.
Tech and Infrastructure Hurdles Stifle American Advancement in Contactless Payment
The next mobile frontier will find smartphones taking the lead at registers. But right now in the U.S., this is still far off.