At Microsoft Advertising, creativity, technology and premium content come together to help brand marketers tell their stories and engage relevant audiences across the traditional and digital media they consume. Microsoft is able to do this at scale, amplified through custom content and unique online video advertising opportunities. This combination of media and technology gives marketers efficient reach through original programming that extends their messages to audiences across screens.
In April, as part of Microsoft Advertising's founding partnership of the Digital Content NewFront Week, the company held its fifth annual Digital Showcase in New York. The event featured industry-leading producers and celebrity speakers, who previewed a star-studded programming lineup and content vision for the coming year.
Among the premier media brands that presented at the event were MSN, NBC News Digital, FOX Sports and Xbox LIVE. MSN video sites feature premium content that attracts more than 50 million people in the U.S., while providing a trusted, editorially curated, brand-safe environment. FOX Sports and its 28 million dedicated fans engage in the largest network of trusted sports sites. NBC News Digital has built a network of franchised content that provides an engaging environment for brands to reach desirable audiences across all screens. And with almost 40 million active members, Xbox LIVE, the online entertainment service for Xbox 360, connects consumers to an ever-expanding world of games, HD movies, TV shows, music, sports and social experiences.
Exciting cross-media opportunities were also unveiled and several shows were highlighted, including: "Last Night on TV," "DV Guide" and "Taste of Place" from MSN; "Coach Speak With Brian Billick" and "After Party With Jay Glazer" from FOX Sports; and "Today," "NBC Nightly News," "Breaking News" and "The Rachel Maddow Show" from NBC News Digital.
From rich media solutions that scale to emerging technologies to original content and custom experiences, Microsoft Advertising offers a broad set of tools and innovative ad products that spark creativity and connections with consumers, including award-winning ad formats such as the IAB's "Rising Star" rich media ad winners, the Filmstrip and the Sidekick.
For brand marketers and traditional broadcast media buyers, the Digital NewFront event was a success and proved that effective cross-media strategies not only extend reach and awareness but also provide the ability to drive a deeper level of engagement and creativity that can only be enabled through digital.