Ad Age's Guide to Social Media

As social media grows more pervasive, its use as a marketing and branding tool is becoming increasingly sophisticated. Marketers that want to control and guide their branding efforts need to stay on top of this ever-expanding medium—a seemingly impossible task.

To help you direct your marketing efforts, Ad Age is offering its Guide to Social Media, featuring profiles of companies that can help you achieve your goals—and measure the results. Each company offers at-a-glance information to give you an overview of its offerings, while the articles will help you dig down deeper.

The online guide will be updated throughout the year to reflect the latest information for each participant.