Big brands and agencies are rapidly expanding social engagement—not just by growing their existing audiences, but by expanding across more channels, geographies, functions and employees. As a provider of the software that enterprises use to centrally manage their social communications, Spredfast has a front-row seat at the great social expansion show.
As companies engage in the next stage of social expansion, they encounter three challenges:
More people. Companies are enabling hundreds—sometimes thousands—of employees to engage customers and prospects using social media as part of their daily work. This level of enablement brings challenges such as training users, making content accessible and managing access and privileges across different accounts.
More places. Social engagement is taking place across multiple brands, geographies and networks. With this expansion of places, companies must engage and continually grow as customers embrace more networks in more online locations.
More conversations. The net effect of more customers engaging on more networks with more employees is an explosion in the number of conversations taking place at any moment. Tracking those discussions, ensuring employees are communicating appropriately and learning what resonates is no small task.
Spredfast's social media management system helps companies manage the enablement of more people in more places to engage in more conversations—all from one platform. This means Spredfast can support complex organizational structures, big teams, rich approval work flows and multidimensional engagement analytics.
The Spredfast Social Engagement Index
In a rapidly expanding space, brands embracing social media often find themselves asking, "How do I stack up?" To help social brands understand how their social programs compare to their peers' across the major areas of social business, Spredfast has released a first-of-its-kind benchmark report uncovering top social engagement trends.
The report looked at data from 154 companies using Spredfast to manage their corporate social accounts and actively monitor, publish and engage across them. The Spredfast Social Engagement Index analyzed the structure of social programs, outbound activity, audience engagement, audience size and social reach. Findings included:
- With an average of 51 accounts across an average of three social networks and 29 internal users, brands are centralizing social activity, engagement and measurement to orchestrate social for internal and external engagement.
- With an average of 29 people using SMMS for a brand's social media activities, social media is no longer one person's job. It spans the entire business.
- More people are engaging across more places to create and facilitate more conversations. Engagement, internally and externally, is the focus for brands.
To find out how you stack up next to your social peers, download the full report at www.spredfast.com/SFBenchmark.