Say hello to the Salesforce Marketing Cloud, the world's only unified social marketing suite, empowering brands to make better business decisions in marketing, sales and service. The Marketing Cloud unites the capabilities of Buddy Media, the world's No. 1 social marketing solution, with the world's No. 1 social listening platform, Radian6, and the world's No. 1 cloud computing CRM provider and fifth-largest software provider, salesforce.com. For the first time, brands can unify social listening, content, engagement, advertising, work flow, automation and measurement.
TRUSTED BY THE WORLD'S BEST MARKETERS
- 55 percent of the Fortune 500, including Ford, Hewlett-Packard and Unilever
- Eight out of 10 largest global advertisers according to Advertising Age
- Thousands of customers
Get started on your journey to Customers for Life.
With the Salesforce Marketing Cloud, marketers can adapt to the new world of social marketing by deploying:
- Social Listening: Tap into real-time conversations from more than 400 million sources, including Facebook, Twitter, YouTube and LinkedIn. Use social insight to inform business decisions in marketing, sales and service.
- Social Content: Create and deploy social content to customers wherever they are—on social networks, websites and mobile platforms. Use more than 50 social applications, such as contests, videos and photo galleries, to engage fans with powerful content. Add social components to all content, and maximize reach across the Web.
- Engagement: Respond to customers and prospects in real time across social platforms where they are most engaged. Spark conversations with messaging power that extends beyond simple text—attach videos, images and links to engage users or drive traffic.
- Workflow & Automation: Align sales, service and marketing. Use social insight to build more accurate customer profiles. Share insights with marketing teams to optimize campaigns, align sales and improve customer service.
- Social Ads: Leverage data to optimize campaign content and make informed ad-buying decisions; easily identify which ads and demographics deliver the best performance. Turn the most engaging content into compelling social ads.
- Measurement: Track campaign ROI and the performance of content, such as how it increases website traffic, sign-ups or downloads.
Buddy Media helped marketers power millions of connections to drive business results. Together with Radian6 and salesforce.com, as the new Salesforce Marketing Cloud, it is the company's mission to help marketers turn these connections into Customers for Life.