Offerpop's next-generation platform helps companies achieve social marketing success. From Fortune 500 brands to mom-and-pop shops, marketers use Offerpop to run powerful Facebook and Twitter campaigns that acquire fans, build engagement and convert fans into repeat customers.
In 2010, the company built the easiest-to-use platform in the industry and has continued to be a pioneer ever since, developing enterprise-class capabilities such as full mobile optimization for campaigns, unique promo code and printable coupon support, e-commerce conversion tracking and one-click translation for 17 different languages.
With the launch of two new platform features this month, Categories and Fan Database, Offerpop is once again driving category innovation. When combined with its full suite of Facebook and Twitter campaign apps, these new Timeline content and fan data features provide marketers with a clear path to social ROI, all while keeping things simple. Here's how it works:
BUILD AN ACTIVE FAN BASE
Companies use Offerpop's 19 campaign apps (including Sign Up, Photo Contest and Referral) to acquire and engage active fans. Through their social actions, these active fans grow brand awareness, spread word-of-mouth about new products and initiatives, and help drive online and in-store purchases.
FIND OUT WHAT INTERESTS THEM
With Categories, marketers can categorize their Timeline posts and discover what's popular. The categories can be based on products, trending topics—whatever's meaningful to their business.
Marketers then use the resulting data to optimize brand messaging and run campaigns that are better aligned with fans' current interests.
FIND OUT WHO THEY ARE
Offerpop's new Fan Database creates a social profile for every person who likes, comments or shares a brand's Timeline content. Marketers can segment fans in real time, based on the categories they interact with. Plus, they can discover who's most engaged, loyal and influential. These social profiles capture Facebook profile data, info submitted via Offerpop campaigns—such as email addresses and opt-ins—and all Timeline social actions.
When these three practices are combined, marketers get incredibly valuable, actionable social data based on the latest interests and social actions of each of their fans. Not only can marketers use this information to drive social marketing ROI, they can also use it to drive ROI across all their marketing programs, including email, online ads and CRM. This is Integrated Social Marketing, and it's the next step in the evolution of marketing.