Ad Age's Social Media Spotlight

Social Media is rapidly becoming a mainstream marketing tool as marketers work out how best to use it and develop metrics that work for them. Given the number of available options—and the growing number of social media sites—keeping track of branding efforts in this area can be daunting.

To help marketers as they expand their social marketing across multiple networks, Ad Age is offering its Social Media Spotlight, featuring companies that can help marketers manage their efforts—and measure the results.

Here, each company highlights its general offering at the top of the page, then drills down into specifics with its profile and infographics to help marketers find the right fit for their needs. The online guide will be updated throughout the year to reflect the latest information for each participant.