Pre-Upfront Survey results published in Advertising Age, March 17, 2008 issue

The sagging U.S. economy, fallout from the TV writers’ strike and continued erosion of broadcast TV audiences have created a sense of uncertainty as buyers and sellers head into the TV upfront season.
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Post-Upfront Survey results published in Advertising Age, August 6, 2007 issue

The most significant new trend to emerge in the 2007-08 upfront market is the switch to a new ratings system, according to a survey of media buyers and sellers participating in TV Guide Network’s 2007 Upfront Opinion Study.
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Pre-Upfront Survey results published in Advertising Age, March 26, 2007 issue

A relatively strong first quarter scatter market isn’t likely to convince advertisers to sink more of their 2007-08 advertising budgets into the upfront season, according to a survey of more than 500 media buyers and sellers.
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