HOW THE SHIFT TO A MULTISCREEN ENVIRONMENT IS CREATING MORE OPPORTUNITIES FOR ADVERTISERS
TV viewing habits have changed dramatically in the past two years, but marketers and agency executives say the increase in viewing opportunities across multiple devices and screens gives them more ways to reach their consumers. In fact, over half (51%) are optimistic about TV as an ad medium and 63% of executives believe TV technology provides a better platform to reach targeted consumers.
Advertising Age conducted a survey to learn more about television as an ad medium and ways in which users access TV content as technology advances. Now, the findings are available to you!
In this report, you’ll get in-depth and recent information on:
- The future of TV and technology
- Best platforms used to access TV content
- How TV technology provides a better platform to reach targeted consumers