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How Do Consumers Really Experience Your Brand?
Consumers encounter your brand in many ways. Technologies such as texting, blogging and social networking allow consumers to share their experiences and opinions with great rapidity and with no connection to your own marketing campaign. But how do you measure the impact of digital media and how do you assess their effectiveness vs. traditional media, so you can optimize ROI across your full communications portfolio? Join TNS and Advertising Age for a 60 minute web cast to discuss this issue and highlight the recent results from research conducted by TNS’ Brand and Communications Division.
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