| Ad Age Custom Marketing Solutions welcomes you to our Guide to Online Video. Look inside for strategies, best practices, and case studies on how to impact consumers via effective use of online video.
Download the complete guide here
Online Video Strategies
ONLINE VIDEO
"Video is now the center of campaigns," said David Shearer, creative director and partner at OgilvyOne Worldwide...Analysts predict spending for internet video advertising will continue its meteoric rise this year in the U.S., growing nearly 89% to $775 million...
MARKETING
"The Internet is like high school sex. Everyone thinks everyone else is doing it. Everyone wishes they were doing it. Only a few are actually doing it. And the few that are doing it, aren’t doing it well." — Katie Muldoon, 1997
It’s 10 years later, and the latest iteration of the Internet frenzy swirls around online video marketing. Apply the observation by Katie Muldoon, now president of direct marketing agency Muldoon & Baer to that segment, and it still holds true...
TECHNOLOGY
Online video marketing, like most cutting-edge technologies, is changing so quickly that today’s technical innovations become tomorrow's standard practices. Even so, it’s important to know the directions in which the industry is heading to get an idea of what capabilities you’ll soon have...
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